The newsletters and the mailing lists used to distribute them have, in recent years, become one of the  most available and efficient tools in advertising for a variety of businesses, which use them regularly or when the need arises. This next article reviews a number of issues that can help improve the quality of your distribution subsequently improving th exposure  of the  products or services that you wish to promote. In short, this is the time to set your ideas free and let the people surfing the internet to do the marketing work for you…

Businesses and the Social Network
Social networks are an effective marketing tool for any business in any field. Close to 70% of internet users are registered for at least one social network and half of them interact with these networks on a daily basis. Around the world, different businesses in all fields of commerce are making functional use of social networks. Over the last few years, small businesses have started to use different business platforms on social networks as well.
Instant messaging and sharing capabilities between different social networks members are, in fact, the marketing tools we need to use and designate to the purpose of selling your products and services. Different studies in browsing patterns indicate that social network users spend more time on  those sites, and therefore are exposed to more messages and more web pages, than any other existing platform over the internet. Therefore, the establishment of your mailing system and newsletters must be done with strategic marketing aimed at utilizing those social networks. The next few points will help you do this properly to improve exposure and promotion.

Creativity is the name of the game
Social network users often share different links with their online friends. In order for social network users to make your marketing message a “viral” online success, it must be funded on a creative and inspiring idea that could become the ‘talk of the day’ over the web. You could accomplish that with funny and original messages (text, visual, or video), or on the other hand, with direct and professional tips in your specific field.
Remember – no user wants to turn his profile page into a “virtual billboard”, and therefore, it is important to construct your message creativelyin a way that will make the user want to publish it. Also, the social networks work on the principle of sharing and there are distinct fields of interest among different social circles, and this is why it is important to speak to them as equals and to be “cool” instead of being an “annoying” publisher that  tries to grab the users’ interest by force.

Invest more in electronic mailing and less in trying to stand out in your business’s pages on the social networks
Many of your  business’s clients try to create a dominant presence on social network sites, but  few of them do it properly. Instead of wasting time trying to stick out, devote your time and effort to sending interesting and inspiring emails that will help your sales. If you do it properly, your marketing messages will find their way into the social networks sites.
Remember – focused and efficient mailings with a well-organized mailing list have a longer ‘shelf-life’ and a longer operative life than texting instant messages on  social network websites. Instant messages have short and limited exposure times.

If you think big, you’ll be big
The internet is an effective marketing tool for any business of any size. It is crucial that you invest creativity  in the messages you relay and in the way in which you present them; choose the message that will help you turn your products and services into a winning brand, and  use all available channels in order to spread your  message. These may include instant messaging through social circles that correlate to your specific field, building a high quality and personally tailored mailing list that contains  your target audience, uploading professional content to the internet and more.