Electronic mail and mailing lists have long been an integral part of any online marketing or advertising activity, and today more and more advertisers use this method for high quality and quantity distribution of their products and services.
One possibility for electronic circulation through mailing lists is the use of a video clip posted online, allowing e-mail recipients to directly view marketing content and messages, which are conveyed by various visual methods. When incorporating video clips into your electronic mailing activity, you must take into account several key points that will affect the success of the process:
- The viewing of video clips within the e-mail message is possible only when using the Google mail service (Gmail), only with videos uploaded to YouTube, and only if the recipient of the video message has enable video viewing in the main settings of their own personal e-mail account.
- Despite the advanced technology and high surfing speeds, video clips still add several seconds to a webpage's loading time, compared with one that does not contain any videos. This loading time (even if it is only a few seconds long) is important and critical to any online marketing and commercial activity.
- The contents of the planned video clip - this is the most important and critical point to the success of your electronic mailing activity, when incorporating video clips. Correct and professional use of video clips can provoke great interest from your clients (the e-mail recipients) and draw their attention to the subject you wish to expose them to.
- Uploading a video clip and incorporating it into your routine electronic mailing activity is particularly effective in the following instances:
- Demonstrating the operation of various products - a video clip presenting the product and revealing to the target audience the product's mode of operation, its capabilities and its qualities, is significantly more effective than displaying a handful of still images or a verbal description of the product.
- Adding a human and emotional aspect - video clips incorporating moving images and sound can stir much higher emotions than a story made up of words alone (this is based on research and surveys conducted in the marketing and advertising world). Therefore, is you wish to excite, surprise and innovate video clips are most definitely the way to do so.
Today, video clips are considered a technological product which is applicable, convenient and easy to use in most websites - big and small alike. In almost every significant website, you will find a video gallery, presenting you with a wide variety of video clips on the different subjects with which the website deals officially and professionally.
The production of video clips for marketing, advertising and image purposes includes, among others: filming days in a studio or at an outdoor location, video editing, soundtrack incorporation and more. Nowadays, you can enjoy a large number of available advertising and image video production companies, offering you all these services at reasonable and generally affordable prices. Additionally, if your business involves the marketing of another company's products, you may use image videos from the producing company and circulate them by e-mail on the company's behalf.
In the opinions of experts in the field of online sales and marketing, the practice of incorporating video clips into websites in general, and particularly in electronic mailing activity, will become over the next few years an invaluable selling tool, which on one hand will enable you to increase the exposure and sales of your products and services, and on the other hand will give you an image of an advanced company of high quality within your area of business, in the eyes of your online audience.
If you, too, would like to incorporate video clips into your online marketing and sales platforms, and if you too would like to produce a video clip that will display your products and services, it is advised that you do so with the help of experienced professionals in filming, editing, advertising and marketing for online platforms, including matching the phrasing of verbal content to your target audience, determining the length of the video clip and matching the file format to the different web browsers, etc.