Everything on mailing lists
Mailing Lists are actually data about a specific target audience, embedded inside a computerized system (in most cases).  This data represents the professional qualitative bases for the distribution  of advertisements by the company that holds them. Mailing Lists can provide you with operative data about your target audience or about the consumer audience interested in buying the products and services you are offering.
Modern technology allows you to establish a professional database that can organize your mailing lists in a way that is relevant to your business needs and also function as a marketing tool that is personally tailored for your continuous  advertising needs. Nowadays sophisticated mailing list operating systems allow you to enjoy  a constant supply of advanced technologies and methods and establish a relationship with your clientele.

Implementation techniques that will increase your revenue
The obvious advantage to the professional use of mailing lists is the ability to reach a relevant target audience for the product which you are advertising. Now you can build a relevant database of your desired target audience with ease, or you could purchase existing mailing lists based on the target audience relevant to you. Mailing lists allow you to reach your target audience via emails, mobile and home  phones, letters addressed to the customer’s physical address etc. Today the most common method, which is also cheap and environmentally friendly, is of course by sending messages through email allowing you to enjoy savings in distribution costs (there is no need for  printing and postage).
Beyond the financial savings  when working with an email distribution system, you can also enjoy an advanced system that organizes your target audience according to different definitions embedded within the system (for instance: distribution by gender (males, females) or religion (secular, orthodox), distribution by marital status (single, married, divorced, widowed), distribution according to personal preferences (the system takes various details into consideration, regarding personal preferences of registered users, and allows you to time the distribution of a marketing campaign according to your needs or interests), and more.
Modern mailing lists allow you to enjoy a variety of statistical tools and professional components that help you organize your product’s target audience, find them the product or service they need now and to show them the easiest and most economical way to contact you.
Various studies in the field of focused sale distribution through mailing lists show that the creation of an ongoing contact and a relationship based on trust with your client increases the level of sales and contributes directly to online transactions. In order to formalize such a relationship, it is recommended send your target audience information regarding new products or services,  establish a customer Loyalty Program or a store for regular customers only, and more.